Posts on August 1st, 2007

2007-08-01

Is Roo The Online Video Winner in News Corp / Dow Jones Deal?

The long awaited News Corp / Dow Jones deal is finally done, and now the real guessing games begin. How are all these pieces going to fit together? Who stands to win, and how?

In considering the online video marketplace, my personal belief is that little guy with the most upside potential in the wake of this deal could be Roo Media.

News Corp already has a vested interest in Roo, and stands to pick up another 2 million shares if revenue targets aren’t met, which seems to be a challenge for them…

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Original Programming

For all the user-generated content on the web, there is also a growing category of semi-professionally generated content, most of it niche, which has been able to monetize their content online, or will as contextual targeting gets more specific and more valuable.

Some like Rocketboom (above) have already done so.

Tonight’s BigScreen LittleScreen Meetup in New York will feature some of this up-and coming “SPUG” content. If you can’t make it, check out the latest gardenfork.tv vid below:

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