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A study released today by the Online Publishers Association shows that users are increasingly consuming content more than any other online activity. While this is a prime example of a study that should be taken with a grain of salt, a 37% increase in time spent on content over the past 4 years is impressive.

The OPA homepage includes updated Internet Activity Index numbers through June (below), placing the most recent number at 49.6% of time spent.

Source: OPA and Nielsen/NetRatings

OPA president Pam Horan pointed to several factors leading the shift toward increased…

According to TechCruch, VideoEgg has created EAP for Facebook, bringing expandable banners to Facebook applications.

For anyone familiar with rich media, the demo will be a bit of a letdown, looking no different than any other video-enabled Flash banner from Eyewonder, Eyeblaster, Pointroll and others.

Ben adds: VideoEgg has been good at adapting their ad offerings to suit the unique environments of various social networks and will likely adjust the format to optimize EggNetwork ads on facebook over time.

Moving beyond video ads in order to serve what has become the most exclusive social network…

Heavy.com, providers of such online video hit series as “Superficial Friends” and “Behind the Music that Sucks” has today announced the public beta of its own ad network, The Husky Network.

According to the press release, Heavy will be wrapping video players, such as YouTube or Revver, with branded skins and selling them on a CPM basis. According to the screenshot below, Heavy will be dropping a big static pop up on your page with a hole in the middle for the video to play in.

Join Web-based video experts from PermissionTV and Arnold Worldwide on August 14, 2007 at 1 pm ET to discuss how two major brands are leveraging the power of online video to optimize customer relationships? Moderated by the American Marketing Association, this interactive discussion will provide an in-depth look at the rise of Internet video, how to apply video at different stages of the customer lifecycle, and best practices for perfecting campaigns.

Date and Time: Tuesday, August 14, 2007 1:00 pm ET

Panelists:
-John Zahner, SVP, Business Development, PermissionTV
-Jonathan Sackett, EVP, Chief Digital…