VideoEgg: Facebook
According to TechCruch, VideoEgg has created EAP for Facebook, bringing expandable banners to Facebook applications.
For anyone familiar with rich media, the demo will be a bit of a letdown, looking no different than any other video-enabled Flash banner from Eyewonder, Eyeblaster, Pointroll and others.
Ben adds: VideoEgg has been good at adapting their ad offerings to suit the unique environments of various social networks and will likely adjust the format to optimize EggNetwork ads on facebook over time.
Moving beyond video ads in order to serve what has become the most exclusive social network is a big step for VideoEgg as they continue to grow their inventory.
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