YuMe Introduces Suite of Ad Formats
YuMe Networks, a dedicated advertising network optimized for broadband video, announced a new suite of interactive ad products for multiple content platforms.
YuMe’s suite of new ad formats, in addition to the traditional pre-, mid-
and post-roll ad units, include:
* Ad Takes — Real-time text and logo creative customizations that enable advertisers to change product price points, discount offers and co-op partners featured in the video ad in real-time based on geography, daypart, demographics, content genre and/or device type (PC, Mobile, TV).
* Interactive Overlays - An invitation to interact featured in the bottom-third of an ad, making it more relevant and informative.
* Interactive Sponsored Watermarks - An invitation to interact that appears on top of the video content at pre-defined points in time without interrupting the viewing experience. This clickable watermark can be as basic as a brand’s logo to a more advanced watermark or overlay that combines text and graphics.
* Interactive Menus - An invitation to interact while the video content plays that features a menu of interactive options for the viewer. An interactive menu can deliver additional video clips or show-related content.
* Viral Video Ad - Enables a viewer to create a custom video message using video clips, text and audio of their choosing placed in front of a piece of video content they share.
* Branded Player - Customized player skin that incorporates a sponsor’s branding.
* Interactive text ads - Contextually targeted text ads that can be served as a post-roll or mid-stream as an interactive overlay within content.
View demos of all of these new formats on YuMe’s Gallery.
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