Posts on August 29th, 2007

2007-08-29

Gmail Viral Video, Success?

Gmail released their final M-velope game compilation video, and after 1100 submissions from 65 countries, it’s probably fair to call it a success. The videos are creative and the compilation below received over 100,000 views in its first day on YouTube.

Above: The Gmail Collaborative Video

A Google maps mashup posted on the Gmail blog shows where all the videos came from, selecting a location plays that video. All Google was after was fun free engagement with their most active users and they got it.

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Hello, Hulu

Its official. The joint venture YouTube killer from News Corp and NBC Universal has a name and that name is Hulu.

What the Hulu?

“We just wanted a name that is short and easy to spell,” Hulu spokeswoman Christina Lee said. “We like the idea that it rhymes with itself. We wanted a fun name.”

Well, hello to you too, Hulu.

American Hulu shares its name with Swedish WiMax company Hulu and, as Reuters points out is also “Chinese for the gourd we know as the calabash.” Update: apparently it’s also Swahili ‘for cease’ and ‘desist.’…

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What Content Is Best Left Un-Monetized?

When people talk about user generated content, we mostly think of stupid home videos, dogs on skateboards, guys getting hit in the groin by object after painful object.

But in the following few clips, I’m asking for your feedback. What other content shouldn’t be monetized? Is there any? Is the debate between brand advertisers protecting their brands vs. direct response advertisers that will run anywhere a complete farce? Or are HP and Canon just willing to take advantage of the cheaper, available content farther down the tail? Does it matter? Does it…

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