Posts on August 31st, 2007

2007-08-31

HP Replies to Content Best Left Unmonetized Post

I had a very healthy discussion with a spokesperson from HP about advertising, user-generated content and appropriate content for advertisers to associate with. They provided the following statement:

HP has marketing relationships with numerous media entities around the globe. Media relationships are chosen to extend HP’s reach to certain target audiences and not based on media content. The relationships should not be construed in any way as endorsements of such content. As a general practice, HP strives whenever possible to avoid ad rotations that include offensive programming.

In my own follow-up to…

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New 360 to Launch on Saturday

Just in time for opening weekend in college football, ESPN will re-launch 360 on Saturday with a new look and 26 live events. Rumor on the street is that like the ABC.com player it will be powered by Move Networks, but we’ll have to wait and see.

The long tail, while bringing less popular content to greater numbers of fans is not immune to regional blackouts - if for new reasons.

ESPN 360 will carry the UCF Golden Nights football season opener, a prospect that initially excited many in the Orlando area. Unfortunately,…

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