Joost Gets OnTheToob
Gavin O’Malley at Mediapost is reporting that WebTV company Joost has bought OnTheToob.com, a digital programming guide provider.
OnTheToob’s technology enables users to create their own customized channels and RSS feeds based on the programming they watch.
Both companies are still in beta, but there has been increasing concern about Joost’s chances for success given its current business and operational models. Most vocally, Henry Blodget at the Silicon Alley Insider has repeatedly - and quite strenuously - questioned some core components to Joost’s plans for WebTV dominance.
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