Posts on October 5th, 2007

2007-10-05

IAB: Online Ad Growth

The IAB’s new report showing the rapid growth of online advertising is by their own admission no big surprise but points to how much more room for growth there is.

First half ‘07 online advertising revenue was $5.1B which tracks with the growth of 25%-35% predicted by most research firms.

Earlier this year a TNS Media Intelligence study put first half revenue for the entire industry at $72.6 Billion.

IAB_AdGrowth_10507

Above: IAB Revenue Results by Format, Ind. Concentration and Pricing Model

TNS REPORT 11-07

Above: TNS Share of Total Ad Industry Revenue by Media

That money will keep on flowing online…

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Network News Online

I may be old school, but I still enjoy the nightly news (though I’m rarely home from work in time.) Some have said the nightly national news is no longer relevant, I don’t think that’s true, and feel free to disagree with me, that’s what comments are for.

While the breaks may be packed with Cialis ads (I may be the youngest person in the world still watching) the nightly news remains the most important 30 minutes of network programming each day. So here’s a look at how to catch up…

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