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ROO Group has partnered with GeoBeats, an online video destination for travelers that offers travel guides produced by local filmmakers to “provide the expert insight that only locals can offer.”

ROO has been rapidly expanding their content library which is great, and GeoBeats produces some compelling content, but unless ROO can sell it as part of their larger travel content library to the “$79 Billion international travel market” they so proudly tout in the release it adds no value.

Above: GeoBeats Travel Player

What ROO needs is big sites to syndicate their library…

Could this be an Office Space for the web 2.0 set, or is “COO” Michael Golan just annoying everyone?

Several months ago, Slikstr started following me on twitter, Apparently they’re following a lot of other people also because that seems to be where most of their buzz was generated. Their claim of first round funding from a private equity source for $2 million helped earn them credibility.

A few weeks later Golan (whatever his real name was) managed to get an interview with BBC Radio, which tipped afterward seemed to realize their mistake in…

Nike is inviting the UK’s 1,000 fastest people and their friends to an exclusive invite-only party. During the month of October speed trials will take place in London culminating in a 1k night race and party for the top thousand and two thousand of their friends at a “secret London venue.”

The promotion, run by agency AKQA which created an even more engaging experience for Halo 3, is another example of agencies using online video and rich media to its fullest potential as a medium. Check it out here.

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