Posts on October 26th, 2007

2007-10-26

LG Launches

LG, makers of plasma and LCD televisions, are launching a new user-generated video contest called “Life’s Good When…”, on a YouTube page created to host it.

Users are asked to submit short videos (15-30 seconds long) that express an experience, moment, feeling, or event that has made life good for them. There have been about 700,000 video views already, and there are nearly 600 submissions.

The goals of this branding initiative are awareness of the brand, engagement with the brand, and to enforce the brand as it relates to their philosophy “life’s good.”

Head…

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YouTube Channels MSN Video

YouTube is close to rolling out a new site layout and their blog is looking for feedback. They’ve gone red and they’ve channeled MSN. What is the obsession with the thumbnail grid?

YouTube_newMSN_Video

Above: YouTube & MSN Video Side by Side

The biggest complaint most people seem to have with YouTube’s new look is the red, but that doesn’t bother me so much. What bothers me is the lack of innovation.

When MSN retooled their video site several months back, they introduced a similar grid format, with thumbnails of popular content and dropdown…

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