Posts on February 15th, 2008

2008-02-15

Alternative Weekend Pick: Daytona 500

Ok, so it dawned on me that maybe you want to escape work life for the weekend, not dig in deeper. So if more online advertising chat isn’t how you envisioned spending Sunday, don’t forget that this weekend marks the 50th running of the Daytona 500, kicking of the NASCAR season.

Why do they have their superbowl as the first event of the season anyway?

Before they drop the green flag, head on over to their video galleries and get to know some of the drivers. Then you’ll be ready to sit…

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Weekend Pick: Dishy Mix

If you want to get into the head of one of online video’s (and online advertising in general) biggest brains, check out the latest DishyMix podcast from Susan Bratton. This week, she interviews Adam Gerber, CMO of Quantcast, an audience measurement company.

Adam was previously at Brightcove as their Vice President for Advertising Products and Strategy and is one of the smartest and most passionate people about online video.

Here’s what Susan had to say about Adam:

Adam Gerber has been a leader in the digital marketing space since it’s inception. He’s been an…

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Google Slow Rolling Video Ads

Saul Hansell of the New York Times is reporting that Google has begun testing video ads on their search pages.

“The big insight of Google wasn’t text ads; it was that the ads should be conducive to the format. We were doing text-based search that was all textual. Visual ads don’t work in that format,” Marissa Mayer, Google’s vice president of search products and user experience told Saul in their interview.

“We don’t want all sorts of video and banner ads all over the site all the time,” Ms. Mayer said. “People who…

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