Alternative Weekend Pick: Daytona 500

Ok, so it dawned on me that maybe you want to escape work life for the weekend, not dig in deeper. So if more online advertising chat isn’t how you envisioned spending Sunday, don’t forget that this weekend marks the 50th running of the Daytona 500, kicking of the NASCAR season.

Why do they have their superbowl as the first event of the season anyway?

Before they drop the green flag, head on over to their video galleries and get to know some of the drivers. Then you’ll be ready to sit on your sofa, or in your RV, crack open that can of Bud, and watch the race “in the know.” Besides, its a whole lot easier than trying to figure out the rules to football. “Go fast, turn left, repeat.”

While we like Dale Jr., OVW is pulling for Jamie McMurray, driving the Roush / Fenway Racing car, sponsored by Crown Royal. Our good friends handle the promo and marketing for Crown Royal’s NASCAR efforts as well as all the video for Crown Royal TV.

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