Posts filed under CRM

2008-03-31

Maybe CRM is a lousy term

There seems to be a real struggle to capture the flag by software makers when it comes to small business CRM. It’s very difficult to find a clear leader in this space, although many claim to be serving it.

I think the problem may reside in the fact that what small business marketers really want (need) out of their marketing software may be hard to define and it’s probably not customer relationship management.

No, what most small business owners want and need out of marketing software is the ability to get home…

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2008-03-06

Automation, the small business marketer’s friend

istock_000002944682xsmall.jpgFrom a business standpoint, a lot of small business have some pretty distinct advantages over much larger organizations.

Not always, but in some cases, they can be more flexible, offer personalized options, provide faster/better service, and involve senior experienced level people in implementation.

From a marketing standpoint, I do see small organizations get out sizzled from the sheer wake of bodies and moving parts that a larger organization can throw at a sales pipeline.

This is a place where technology, and the automation it can afford, can come to the rescue.

Technology exists all…

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