GRD Google Fans

Yahoo is looking to turn over web-search advertising to Google following a successful test using Google’s service to deliver ads alongside its web-search results, the Wall Street Journal reported on Wednesday, citing unnamed sources.

Spokesmen for Google and Yahoo declined to comment.

The possible partnership with Google would be part of a bid by Yahoo to forge a three-way deal where Yahoo would merge with Time Warner AOL in return for Time Warner taking a stake in Yahoo, sources had told Reuters last week.

The move by Yahoo to outsource web-search advertising to market…

Kicking the week off with Daisy Whitney’s New Media Minute. This week she explains the three-video deal between online comedy duo Rhett and Link and TVGuide Network, and the move by social networking company KickApps to strike deals with content delivery networks to offer its video player for free to their customers.

According to an article in Marketwatch, CBS is looking to put their Innertube fiasco behind them by reintroducing some additional series into their video offering, making it easier to enjoy your old faves as well as their current line up of TV fare across the 300 sites and partners in their CBS Audience Network.

CBS will be adding full episodes of “Hawaii Five-O,” “Star Trek” “The Twilight Zone,” “MacGyver” and “Melrose Place.” CBS previously abandoned their own efforts in favor of creating a distribution network of partners including Bebo, Comcast,…

Google continues to offer publishers new ways to monetize video leveraging their AdSense platform. Today Google announced new partners in the AdSense for video beta program including Brightcove, Tremor Media, Blip.TV and YuMe, to name a few of the 20 partners.

Publishers in the beta program will be able to choose between overlay ads featuring either text content or graphical ads that will be contextually targeted to the video content and web page.

It may not be a bouquet of roses, but Revver got themselves a better gift. Liz Gannes at NewTeeVee reports that Live Universe came through big time and ponied up a boat load of cash….. way more than earlier reported. OVW is waiting for our source to confirm just how much more (You know my cell phone, chief)

Stirring the editorial pot, I’m still not convinced that Revver can compete in the commoditized world of video sharing platforms. User generated content continues to live across multiple sharing platforms, making it increasingly challenging for…

As we mentioned last week, lost in the shuffle of the Yahoo! / Microsoft negotiating was Yahoo’s offer for Maven Networks. Today, Yahoo released confirmation that they had, indeed, purchased Maven Networks for $160 million.

The acquisition continues Yahoo’s infrastructure support for delivering and monetizing video. Last week they launched their Lifestream beta, their entry into the personal streaming game.

Barely three months after being named EVP-Global Advertising Strategy for AOL’s Platform-A, Dave Morgan is leaving AOL, according to PaidContent.

Dave Morgan sold behavioral targeting company Tacoda to AOL for $275 million in September. Morgan also founded RealMedia, which became 247 Real Media and was sold to WPP for almost $650 million.

This in light of revived talks between AOL and Yahoo, after Yahoo rebuked Microsoft’s $44 billion offer to acquire the portal.

More as details emerge, but no doubt, its good to be Dave Morgan. Not so much for AOL.

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Courtesy of Ian Schafer, via PaidContent (or is it the other way around?), here are the tentative terms to be voted on by the WGA that would put an end to the strike, and bring new TV programming (and web!) back to our screens.

Highlights include:

— Download Rentals: 1.2% of distributor’s gross receipts.
— Download Sales (Electronic Sell-Through): 0.36% of distributor’s gross receipts for the first 100,000 downloads of a television program and the first 50,000 downloads of a feature. After that, residuals are paid at 0.7% of distributor’s gross receipts for television programs…