Can A Soft Economy Fuel the Shift of TV $$$ Online?
Yahoo expectedly disappoints, Google misses. Everyone blames a soft economy. But when the advertising industry goes into belt-tightening mode, will buyers smarten up or continue to do business as usual?
Online has been looking for that spark that signals our arrival. The sign from above that finally gives us our rightful seat at the table with mainstream media. Its hard for me to believe that we aren’t considered mainstream enough yet to stop calling those ‘other’ media “mainstream.” Same goes for rich media. Is Web 2.0 “richer” media? But I digress.…
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