Jupiter Analyst Points to Pre-Roll Done Right
In a post on his blog yesterday, Jupiter analyst Nate Elliott points us towards a site that is doing pre-roll right.
First let me say that I’m a long time fan of Nate’s and his POV on both the online advertising and digital home markets. He gets it. Second, lets point you towards Rochester’s WHAM channel 13, who Nate believes is doing pre-roll better than most.
» Read the rest of this entry ...The site keeps the ads short (all are under 15 seconds), they rotate through advertisers so users don’t see the same ad several times in a row,…