I almost feel bad mentioning this after Yahoo! Video’s precipitous drop in traffic over the past month, but New York online video mainstay Kirby Ferguson’s Goody Bag TV is featured on the front page, check it out:
» Read the rest of this entry ...No money to spring for the NBA package this season? If you’re looking to watch the games live online you’re mostly out of luck. This year, subscribers to NBA League Pass through their cable operator are the only ones with access to the league’s broadband package.
The limited number of live events offered outside the NBA’s broadband package come as a result of renegotiated TV contracts with ESPN and TNT. The new contract running through the 2015-2016 season will include streaming of games through ESPN360, to Verizon VCast cell phones and includes…
» Read the rest of this entry ...On the Heels of Shred or Die, Will Farrell and Adam McKay have added Jeff Foxworthy’s Blue Collar comedy to their “Or Die” franchise of sites.
The Law Offices of Scooter & Ray on MyBlueCollar.com
By taking this targeted approach, creating outlets for well known talent to put content Or Die Networks gains both economies of scale and the ability to target ads to very specific audiences.
» Read the rest of this entry ...Yahoo! has signed an agreement with Sony BMG to extend its video-on-demand license into additional territories around the world. The new deal adds additional Sony BMG music videos to the Yahoo! Music catalog, and will be available across Yahoo! and off-network through a Yahoo-branded video player. The deal also enables Yahoo! users to utilize various Sony BMG audio recordings in user generated content.
» Read the rest of this entry ...Two articles in today’s New York Times focus in on the online video landscape.
Stuart Elliot takes a look at how online video is stealing TV viewers and advertisers, as well as a few of the web-online programs such as The Fantastic Two, and The Burg, as well as a few online video destination sites like Heavy.com, ManiaTV and ChannelFederator.
Eric Pfaner’s piece focuses on ad revenue and its changing landscape.
» Read the rest of this entry ...EMarketer estimates that by 2011 online video ads will generate $4.3 billion, or about 10 percent, of overall Internet ad revenue in the…
Online video isn’t just for making fun of George Bush or other politicians. While the spoof videos get most of the attention (and laughs), sometimes a well made short vid can really hit home a point.
Its no secret to those who know me that I’m a big fan of Joe Biden, and this latest addition to his YouTube page shows that some of his biggest rivals are, too.
» Read the rest of this entry ...Startup live streaming service Mogulus came out of beta today and launched at NewTeeVee Live. I’ve been watching the conference as it happens while sitting at my desk here in New York.
Mogulus has some features that most other competitors don’t including the capability to set a programming playlist enabling anyone to run a channel 24-hours a day, and the ability to include things traditionally only possible with a video board like tickers bugs and bumpers.
Really cool service, I’m looking forward to playing with this in the weeks ahead. For now head over…
» Read the rest of this entry ...Nielsen’s Michael Pond leads a session that delves into effectiveness metrics and how they differ across platforms. He’s joined by Yael Prough from Heavy.com, Doug Dicconson form RipeTV, Jennifer Betka from Veoh, and Tom Bosco from MySpaceTV.
Bosco kicks it off my mentioning that MySpaceTV has abandoned the :15 and :30 because they believe that their users will flat-out reject it. They are trying to forge a new relationship between users and advertisers.
Heavy creates viral pieces by leveraging assets and turning them into custom advertising messages.
RipeTV offers 8-second…
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