Posts tagged SEO

2008-07-01

Adobe makes Flash searchable, Flash designers rejoice

UPDATE: E.W. Scripps SEM Manager Paul Petersen weighs in on the SEO impact of Adobe and Google’s announcement.

Adobe’s Flash technology has long been the bane of efforts to create a Web site or application that can be indexed by Google, Yahoo! or other search engines. What it lacked in search engine optimization (SEO), Flash made up in offering designers an infinite playground for creating rich-media apps, games and video.

But what good is an application that users can’t find?

Yesterday, Adobe and the two search engine leaders came out with an answer: A…

» Read the rest of this entry ...

2008-03-19

The next wave in business blogging

interior_header_logo.jpgBusiness owners, more or less, have accepted blogs as a necessary part of the marketing mix and some have even come to the realization that this blogging is a good thing.

So, what’s next you ask? I think it’s time to move beyond the notion that a blog is part of a web site, an appendage of sorts, where blog posting is done. The idea that makes blogs so powerful is that they enable anyone in the organization to easily create education based, search-engine friendly content at the drop of a…

» Read the rest of this entry ...